Thanks to technology. However, the market penetration numbers are still low, which allows insurance companies to take charge and ride on the digital wave to reach out to the farthest corners of the country. A company that has been able to harness the potential of the industry is IndiaFirst Life Insurance. The company is the outcome of a joint-venture between Bank of Baroda, Andhra Bank and UK’s Life Insurance and Pension Fund Legal & General. About eight years into the business, they have already climbed up the ladder to secure the 12th position in the ranking of insurance companies in India. Entrepreneur India caught up RM Vishakha, MD and CEO of IndiaFirst Life Insurance to learn about how they have taken the digitally-enabled path for their 94 lakh customers. The Indian insurance industry has, for long, been trying to crack the code of reaching out to millions of Indian customers while struggling with low penetration numbers. However, today the story has a different ending with more and more customers looking at buying insurance policies. Vishakha believes that the reason is the change in socio demographic profiles of Indian citizens. Earlier, there were guaranteed jobs where often in the case of government jobs, the death of a government official meant a compensatory job for a family member.
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